Ardent Tackle LLC is a designer, manufacturer, and marketer of
freshwater fishing tackle and a distributor of D-Funk Products, Zbones headphones
and WFT Gliss fishing line. With operations in St. Louis and Macon Missouri,
Ardent is an American owned company that manufactures our Reel Care and
D-Funk products in the USA. We design our reels, rods, and tools in the USA
and manufacture in China and South Korea to deliver the highest performance at the
lowest consumer cost. Our administration, engineering, quality assurance,
shipping and receiving, and sales and marketing personnel are
all employed in the USA.
Every tackle item we produce is the result of professional angling input
with the objective of ultimate performance at the lowest consumer price.
Ardent reels are backed with a 3 year warranty which is 2 years longer
than any competitor. Any reel returned to us for service under the Ardent
warranty will be repaired and the reel will be professionally cleaned and
lubricated, upgraded with any new components, performance tested,
and returned to the owner at Ardent's expense within 10 business
days of receipt. Repairs for equipment that is out of warranty are
available for a minimal charge based on the repair required
and the cost of return shipping.
Ardent has numerous professional anglers fishing our tackle at
all levels on the pro tours in addition to thousands of very satisfied
amateur anglers as well. If you have never used an Ardent reel or
rod or other tackle item we invite you to try one. We are confident
you will have a great experience and own equipment that will give
you years of fishing enjoyment.