Baitcasters

When you're on the water with a baitcaster in your hand, a lesser quality baitcasting reel might keep you focused on equipment performance rather than fishing. Ardent baitcasters are built to fish with peace of mind, so you can spend time thinking about casting, presentation, and catching.

Designed with input from anglers like Bass Masters Elite 2019 Angler of the year Scott Canterbury, Ardent's family of low profile baitcasters meet the needs of every fisherman, from beginner to pro, with a price range that fits every budget. For the angler that's looking for a premium level reel, Ardent's Apex Grand and the new Apex Lightning fit the bill. But, even their entry level Arrow Series reels are used by Ardent Pro Staff fisherman as their reel of choice when they can put any Ardent reel in their boat. From top to bottom, you'll find quality engineering and attention to detail.