Every Ardent product comes with a limited factory warranty, which covers manufacturing and material defects. 

    • Reels  - Ardent Reels are warranted for a period of three (3) years from the date of the original retail purchase against defects in workmanship and /or materials.  Original retail purchaser should return defective products postage prepaid, insured with proof of purchase direct to Ardent at 420 Lake Street, Macon, MO 63552.  Ardent will repair or replace products at its option and return direct to the purchaser.
    •                                                                                             
    • This warranty does not cover Ardent products damaged due to abuse, misuse, normal wear, or excessive wear caused by neglect of cleaning and lubrication required or general service requirements due to the owner's failure to provide reasonable and necessary maintenance.  
    • Ardent products not covered by the Ardent Limited Warranty may be repaired at a nominal charge to the purchaser, provided parts are available and the product is returned with return postage prepaid.  
    • ALL INCIDENTAL AND/OR CONSEQUENTIAL DAMAGES ARE EXCLUDED FROM THIS WARRANTY. IMPLIED WARRANTIES ARE LIMITED TO THE LIFE OF THE WARRANTY.  SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS OR THE EXCLUSION OR LIMITATION OF THE INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.  THIS WARRANTY GIVE YOU SPECIFIC LEGAL TIGHTS, AND YOU MAY ALSO HAVE OTHER LEGAL RIGHTS WHICH MAY VARY FROM STATE TO STATE. 
    • Rods - Ardent Rods are warranted for a period of One (1) year from the date of the original retail purchase against defects in workmanship and /or materials.  Original retail purchaser should contact the Ardent Warranty department for return/destroy instructions.  Ardent may request that the purchaser return the defect rod postage prepaid, or the warranty department may request photos of the damaged product.  Ardent will repair or replace products at its option and return direct to the purchaser.  
    • This warranty does not cover Ardent products damaged due to abuse, misuse, normal wear, or excessive wear caused by neglect of cleaning and lubrication required or general service requirements due to the owner's failure to provide reasonable and necessary maintenance.  
    • Ardent products not covered by the Ardent Limited Warranty may be repaired at a nominal charge to the purchaser, provided parts are available and the product is returned with return postage prepaid.  
    • ALL INCIDENTAL AND/OR CONSEQUENTIAL DAMAGES ARE EXCLUDED FROM THIS WARRANTY. IMPLIED WARRANTIES ARE LIMITED THE LIFE OF THE WARRANTY.  SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS OR THE EXCLUSION OR LIMITATION OF THE INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.  THIS WARRANTY GIVE YOU SPECIFIC LEGAL TIGHTS, AND YOU MAY ALSO HAVE OTHER LEGAL RIGHTS WHICH MAY VARY FROM STATE TO STATE. 
    • Accessories and Reel Care - Ardent Accessories and Reel Care are warranted for a period of ninety (90) days from the date of the original retail purchase against defects in workmanship and /or materials.  Original retail purchaser should contact the Ardent Warranty department for return/destroy instructions.  Ardent may request that the purchaser return the defect product postage prepaid, or the warranty department may request photos of the damaged product.  Ardent will repair or replace products at its option and return direct to the purchaser.  
    • This warranty does not cover Ardent products damaged due to abuse, misuse, normal wear, or excessive wear caused by neglect of cleaning and lubrication required or general service requirements due to the owner's failure to provide reasonable and necessary maintenance.  
    • Ardent products not covered by the Ardent Limited Warranty may be repaired at a nominal charge to the purchaser, provided parts are available and the product is returned with return postage prepaid.  
    • ALL INCIDENTAL AND/OR CONSEQUENTIAL DAMAGES ARE EXCLUDED FROM THIS WARRANTY. IMPLIED WARRANTIES ARE LIMITED THE LIFE OF THE WARRANTY.  SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS OR THE EXCLUSION OR LIMITATION OF THE INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.  THIS WARRANTY GIVE YOU SPECIFIC LEGAL TIGHTS, AND YOU MAY ALSO HAVE OTHER LEGAL RIGHTS WHICH MAY VARY FROM STATE TO STATE. 

Thank you for registering for Team Ardent.

Each product sold though Ardent Tackle LLC and the Ardent site is guaranteed.  If you are not satisfied with the product within 30 days of receiving it, contact us for a return authorization and shipping instructions.  Ardent will promptly refund your purchase price upon receipt of the returned item.  Returned items must be in new and sellable condition to be eligible for a refund.  Return shipping costs are the responsibility of the returning party.  

Introducing the Team Ardent Pro Staff

“Bigger deals to help you catch bigger fish”

You're invited to join tournament anglers, guides, fishing teams, club members and avid anglers as a member of the Team Ardent Pro Staff.

Accept this invitation and receive the best benefits in the industry.

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This is the best pro staff program in the fishing industry.
I've been a member for seven years.
They have unbelievable discounts on reels and rods.

JT Kenny
Major League Fishing TV host, professional bass angler
and Team Ardent Pro Staff memeber

Look at the rewards and savings you get

“The more you spend, the more you save”:

 

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*Towards Ardent Apparel and Decals.
**Towards Ardent Rods or Reels.

Become a Team Ardent Pro Staff member now

Just complete the application form below – it only takes a few minutes – and we'll get straight back to you.

Join Team Ardent submission

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Please let us know why you should be considered.

Please add your accomplishments

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By submitting this application I agree to the following

  • I agree to use Ardent products with the objective of increasing Ardent sales.
  • I agree to affix to my tournament apparel the Ardent brand logo in a prominent position on my tournament shirt.
  • I agree to affix an Ardent vehicle decal to my tow vehicle in a prominent position.
  • I agree to affix an Ardent decal to my tournament boat in a prominent position.
  • I agree that I will not accept sponsorship from any other reel manufacturing company.
  • I agree that I will include Ardent in any press opportunity.  I also agree to provide regularly, copies of articles, or photos of myself promoting Ardent and myself as a Team Ardent Member.  I understand these items may be used for promotion by Ardent.
  • I agree to provide Ardent upon request, sales support at my Team Ardent Key Account Dealers.
  • I agree to provide Ardent the right to use my name and likeness on Ardentreels.com and other Ardent media pages.  
  • I understand that the Team Ardent program is confidential and I agree that I will not share information about the program to any one that is not a Team Ardent member.  

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Ardent Tackle LLC is a designer, manufacturer, and marketer of freshwater fishing tackle and a distributor of D-Funk products, Zbones headphones, and World Fishing Tackle-Gliss and Strong Braid fishing lines. With operations in St. Louis and Macon Missouri, Ardent is an American owned company that designs rods, reels, combos, and accessories for the fishing market. These products are designed in the USA and manufactured overseas to deliver the highest performance at the lowest possible consumer cost. Ardent also manufactures and sells the Ardent Brand Reel Care products along with our D-Funk product line all made in the USA. Ardent is constantly adding new product to our portfolio designed to appeal to all outdoor enthusiasts.

Every tackle item produced by Ardent is the result of professional angling input with the objective of ultimate performance at competitive pricing. The ardent website, https://ardentoutdoors.com/ , is one of our highest volume sales channels. We offer customers the opportunity to shop as a guest at retail pricing or register and receive periodic discounts on products. Ardent also offers opportunities for anglers to apply for Team Ardent status which affords them very deep discounts on merchandise and also the ability to earn rewards such as BOGO coupons and free apparel. Our team program is the most aggressive in the industry.

Ardent has worked hard to build a national brand that is recognized throughout the industry. Our goal is to drive more shoppers to our site to take advantage of our superior products, knowledge, and service.

Ardent has partnered with AvantLink for our affiliate advertising program. We are excited about this partnership and look forward to working with AvantLink and their advertising members. Ardent is offering AvantLink affiliate advertisers a 6% commission on the first sale within 30 days of introducing a customer to our site.

Please review our site, apply today and Rule the Water with Ardent!