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FISHING IS LIFE.
RULE THE WATER.
Equip Yourself for the Ultimate Fishing Experience with our Wide Selection of Tackle, Accessories and Reel Care. Catch More Than Just Fish - Create Unforgettable Memories on the Water!
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Hello! WE ARE
Ardent
We are Ardent, an American company that designs and manufactures freshwater fishing tackle. We also distribute products such as D-Funk Products, Zbones headphones, and WFT Gliss fishing line all with the aim of netting you the best performance at prices that won't make you feel like a fish out of water. Our entire team of administration, engineering, quality assurance, shipping and receiving, and sales & marketing personnel are proudly based in the USA and we're here to make a splash in the world of fishing!
- Fishing gear and accessories
- Educational resources on fishing gear and accessories
- Fishing friendly apparel
- Reel care accessories
New Arrival
MSRP $299.99  
Vertex Contender
- Right & Left Hand Models
- High Speed 7.3:1 Gear Ratio
- 10+1 Bearing System
- 6061 T6 Machined Aluminium Spool
- 15 lb. Drag
- Weight: 5.9 oz.
- 3 Year Warranty