earn reward points for
every dollar spent!
FISHING IS LIFE.
RULE THE WATER.
Equip Yourself for the Ultimate Fishing Experience with our Wide Selection of Tackle, Accessories and Reel Care. Catch More Than Just Fish - Create Unforgettable Memories on the Water!
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Team Ardent
Promotional Staff
Bigger deals to help you catch bigger fish
Score unbeatable deals on top-quality fishing equipment by joining our Team Ardent Promotional Staff, giving you the edge on your next fishing adventure.
Exclusive Deals
Unlock exclusive promotions for Team Ardent members.
Discounts on ALL PRODUCTS
Get access to the Promotional Staff store where all Ardent products are discounted.
Rewards
Earn points as you spend.
JT KENNEY
Major League Fishing TV Host, Professional
Angler, and Team Ardent Promotional Staff Member
This is the best promotional staff program in the fishing industry. I've been a member for seven years. They have unbelievable discounts on reels and rods.
JT KENNEY
Major League Fishing TV Host, Professional
Angler, and Team Ardent Promotional Staff Member
Popular Products
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APEX Baitcasting Rods
Regular price $139.99Regular priceUnit price per -
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Apex Tournament
Regular price $129.99Regular priceUnit price per
Hello! WE ARE
Ardent
We are Ardent, an American company that designs and manufactures freshwater fishing tackle. We also distribute products such as D-Funk Products, Zbones headphones, and WFT Gliss fishing line all with the aim of netting you the best performance at prices that won't make you feel like a fish out of water. Our entire team of administration, engineering, quality assurance, shipping and receiving, and sales & marketing personnel are proudly based in the USA and we're here to make a splash in the world of fishing!
- Fishing gear and accessories
- Educational resources on fishing gear and accessories
- Fishing friendly apparel
- Reel care accessories
New Arrival
Starting From $99.99
Bolt Spinning Reel
- Light Weight and Strong
- High Speed 6.0:1 Gear Ratio
- 9+1 Bearing System
- 6061-T6 Double Anodized Aluminium Spool
- Carbon Fiber Rotor
- Knurled Spool Arbor
- 3 Year Warranty
