a close up of water

earn reward points for
every dollar spent!


Equip Yourself for the Ultimate Fishing Experience with our Wide Selection of Tackle, Accessories and Reel Care. Catch More Than Just Fish - Create Unforgettable Memories on the Water!

Ardent Tackle
Ardent Tackle

Team Ardent
Promotional Staff

Bigger deals to help you catch bigger fish

Score unbeatable deals on top-quality fishing equipment by joining our Team Ardent Promotional Staff, giving you the edge on your next fishing adventure.

Exclusive Deals

Unlock exclusive promotions for Team Ardent members.

Discounts on ALL PRODUCTS

Get access to the Promotional Staff store where all Ardent products are discounted.


Earn points as you spend.

a person holding a large fish and a fishing rod


Major League Fishing TV Host, Professional
Angler, and Team Ardent Promotional Staff Member

This is the best promotional staff program in the fishing industry. I've been a member for seven years. They have unbelievable discounts on reels and rods.


Major League Fishing TV Host, Professional
Angler, and Team Ardent Promotional Staff Member

a person fishing on a boat
a person holding a fish on a boat
Two mens holding two fishes each
Ardent Tackle

Hello! WE ARE

We are Ardent, an American company that designs and manufactures freshwater fishing tackle. We also distribute products such as D-Funk Products, Zbones headphones, and WFT Gliss fishing line all with the aim of netting you the best performance at prices that won't make you feel like a fish out of water. Our entire team of administration, engineering, quality assurance, shipping and receiving, and sales & marketing personnel are proudly based in the USA and we're here to make a splash in the world of fishing!

  • Fishing gear and accessories
  • Educational resources on fishing gear and accessories
  • Fishing friendly apparel
  • Reel care accessories
Learn More About Us

New Arrival

MSRP $299.99  

Vertex Contender

  • Right & Left Hand Models
  • High Speed 7.3:1 Gear Ratio
  • 10+1 Bearing System
  • 6061 T6 Machined Aluminium Spool
  • 15 lb. Drag
  • Weight: 5.9 oz.
  • 3 Year Warranty

Browse Product