High-Performance Reels, Rods, and Tools Backed by Exceptional Warranty and Service
The company takes pride in every tackle item they produce, ensuring that each item is the result of professional angling input. The objective is to achieve ultimate performance at the lowest consumer price. Ardent reels are backed with a 3-year warranty, which is two years longer than any of their competitors. Ardent offers repair services for reels under warranty, where the reel is professionally cleaned, lubricated, upgraded with new components, performance tested, and returned to the owner at Ardent's expense within ten business days of receipt. Repairs for equipment that is out of warranty are also available for a minimal charge based on the repair required and the cost of return shipping.
Experience the Ultimate Fishing Performance and Enjoyment
Ardent has a vast customer base, including numerous professional anglers fishing with their tackle at all levels on the pro tours, as well as thousands of satisfied amateur anglers. If you have never used an Ardent reel or rod or any other tackle item, the company invites you to try one. Ardent is confident that you will have a great experience and own equipment that will give you years of fishing enjoyment. The company is committed to delivering high-quality products that provide customers with ultimate performance at the best possible price.