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Ardent Tackle LLC is a designer, manufacturer, and marketer of freshwater fishing tackle and a distributor of D-Funk products, Zbones headphones, and World Fishing Tackle-Gliss and Strong Braid fishing lines. With operations in St. Louis and Macon Missouri, Ardent is an American owned company that designs rods, reels, combos, and accessories for the fishing market. These products are designed in the USA and manufactured overseas to deliver the highest performance at the lowest possible consumer cost. Ardent also manufactures and sells the Ardent Brand Reel Care products along with our D-Funk product line all made in the USA. Ardent is constantly adding new product to our portfolio designed to appeal to all outdoor enthusiasts.

Every tackle item produced by Ardent is the result of professional angling input with the objective of ultimate performance at competitive pricing. The ardent website, , is one of our highest volume sales channels. We offer customers the opportunity to shop as a guest at retail pricing or register and receive periodic discounts on products. Ardent also offers opportunities for anglers to apply for Team Ardent status which affords them very deep discounts on merchandise and also the ability to earn rewards such as BOGO coupons and free apparel. Our team program is the most aggressive in the industry.

Ardent has worked hard to build a national brand that is recognized throughout the industry. Our goal is to drive more shoppers to our site to take advantage of our superior products, knowledge, and service.

Ardent has partnered with AvantLink for our affiliate advertising program. We are excited about this partnership and look forward to working with AvantLink and their advertising members. Ardent is offering AvantLink affiliate advertisers a 6% commission on the first sale within 30 days of introducing a customer to our site.

Please review our site, apply today and Rule the Water with Ardent!